KnowledgeRetail media
ACOS, ROAS and TACoS: which advertising metric should steer the budget?
Three metrics, three different questions. How ACOS, ROAS and TACoS are calculated, what each can and cannot tell you, and how to combine them with margin.
Insights
Knowledge, guides and perspectives on commercial decisions, international growth, profitability and marketplaces.
GuideMarketplace strategy
Seller, Vendor or hybrid: choosing an Amazon selling model
The choice between selling to Amazon and selling on Amazon shapes pricing control, margin, workload and risk. A guide to the trade-offs and the questions to…
GuideMarket opportunity
How to prioritise international markets: a practical guide
Five steps for deciding which markets to enter first – combining attractiveness, fit and economics, and turning the ranking into a sequence you can execute.
KnowledgeProfitability
Contribution margin on Amazon: what to include and why it changes decisions
Gross margin says little about profitability on marketplaces. Contribution margin – after fees, fulfilment, returns and advertising – is the number that should steer price, assortment…
KnowledgeDecision Intelligence
Decision intelligence: why commercial teams need a way to decide, not just more data
Dashboards show what happened. Decision intelligence is about what to do next – a structured way of connecting questions, evidence, options and follow-up.
We publish analyses only when they rest on documented data. Explanatory articles and guides are based on our experience and general, verifiable knowledge.
Let’s talk about the decision in front of you
Tell us briefly where you are today and what you need to decide. We will get back to you to arrange a first conversation.