Markets & expansion
Market Opportunity Assessment
A structured assessment of markets’ commercial attractiveness and fit – resulting in a prioritised list of markets, the reasoning behind it and next steps.
Service · Markets & expansion
Market Entry & Expansion
Analysis and execution plan for new markets and channels – which markets to enter, in what order and with which model, so expansion happens faster and with less risk.
The decision
Entering a new market is one of the most expensive commercial decisions to get wrong. The questions look simple – is there demand, can we compete, will it pay – but the answers depend on category dynamics, price levels, logistics, regulation and the channel you choose.
We help you decide whether to enter, which markets to prioritise and in which sequence. When the decision is made, we turn it into a launch plan: model, assortment, pricing, logistics and the first months of activity – including markets reached through Amazon and other marketplaces.
Who it is for
Brand owners and manufacturers planning international growth, whether that means the first market outside the home country or scaling from a few European markets to many. Also relevant for distributors considering new territories.
At a glance
How we deliver
- ProjectA defined scope, timeline and deliverable.
Typical KPIs
- Revenue
- Contribution margin
- Market share
Typically relevant for
- CEO
- CCO / Commercial Director
- E-commerce Director
- Founder / Owner
Decisions this helps you make
- Enter a new marketMarkets & expansion
- Prioritise marketsMarkets & expansion
- Choose the expansion sequenceMarkets & expansion
What the work covers
- Market screening and prioritisation on attractiveness and fit
- Entry model: marketplace, distributor, retail or direct – or a combination
- Expansion sequence and resource plan
- Assortment, pricing and logistics set-up for the first markets
- Launch plan with milestones and the KPIs to judge progress
What we clarify in a first conversation
- Which markets are you considering – and why these?
- What is already in place: listings, translations, logistics, partners?
- Which channel do you expect to lead in each market?
- What would a good first year look like in revenue and margin?
Methods we use
Knowledge and analysis
GuideMarket opportunity
How to prioritise international markets: a practical guide
Five steps for deciding which markets to enter first – combining attractiveness, fit and economics, and turning the ranking into a sequence you can execute.
Explore related themes
ThemeInternational GrowthInternational growth is a sequence of decisions: which markets, which model and in what order.ThemeAmazon and marketplacesAmazon is a major channel. The decisions about it belong in the commercial strategy.Executive topicDecision IntelligenceBetter commercial decisions start with a clear question, the right evidence and a way to follow up.
Is this the decision in front of you?
Tell us where you are today. In a first conversation we clarify the decision, the data available and what a sensible scope would look like.