Services
Twelve services that help brands, manufacturers and distributors make – and carry out – better commercial decisions.
Organised around decisions
Each service starts from a type of decision: where to grow, what to prioritise, how to stay profitable, how to perform on marketplaces and how to build lasting capability. The methods behind them are shared, so the work connects when you use more than one.
Not sure where to start? Tell us about the decision in front of you, and we will suggest the right scope.
Decide with better evidence
Clear priorities and a shared basis for commercial decisions.
- Decision Intelligence AdvisoryAdvice that improves the quality, speed and consistency of your commercial decisions – by connecting data, methods and experience to the choices…
- Commercial AnalysisData-driven analysis of markets, performance, portfolio and economics – so the next decision rests on a clear picture rather than competing spreadsheets.
- Commercial StrategyStrategy and prioritisation of commercial initiatives: where to grow, through which channels and business model, and in what order.
Grow in the right markets
Markets, assortment and demand – in a sequence you can finance.
- Market Entry & ExpansionAnalysis and execution plan for new markets and channels – which markets to enter, in what order and with which model, so…
- Portfolio & Assortment StrategyPrioritisation of assortment and portfolio: which products to push, which to keep and which to retire – per market and channel.
- Performance Growth StrategyA strategy for demand generation and performance that scales growth profitably – connecting visibility, conversion and media investment into one plan.
Protect profitability
Unit economics, pricing and inventory that hold up as you grow.
- Profitability OptimizationImproving unit economics and contribution margin – by making every cost between the factory gate and the customer visible, and deciding which…
- Forecasting & InventoryForecasting and decision support for inventory and availability – so you hold the stock that sells, where it sells, without tying up…
Perform on Amazon and marketplaces
Retail media and content managed against margin, not only sales.
- Retail Media ManagementOngoing management and optimisation of retail media on Amazon and other retail platforms – steered by incrementality and profit, not only by…
- Content & Conversion OptimizationOptimising findability, product content and conversion – prioritised by where better content will actually move sales.
Build lasting capability
Automation, AI and ways of working your own team can carry.
- AI & AutomationDesign and implementation of AI and automation in commercial workflows – starting with the processes and decisions where it saves the most…
- Capability BuildingTraining, workshops and implementation of new ways of working – so your own organisation can make and carry out data-driven commercial decisions.
Three levels of engagement
Across all services we can work at strategic, tactical or operational level – or connect the three.
Strategic advisory
Decisions on where and how to compete: markets and marketplaces, selling model, assortment, pricing and channel economics – documented as a prioritised strategy and roadmap.
Tactical planning and execution
Concrete plans that turn the strategy into action: launches, listings and content, advertising structure and promotional calendars, with owners and deadlines.
Operational management
The day-to-day running of your accounts: catalogue, advertising, case handling, monitoring and reporting – in close contact with your team.
Let’s talk about the decision in front of you
Tell us briefly where you are today and what you need to decide. We will get back to you to arrange a first conversation.