The frameworks and models behind our advice – how we turn data and experience into decisions.
Our methods are practical tools, each designed for a specific type of decision. They are applied to your data and adapted to your situation, and they share one principle: the analysis must end in a decision someone can act on.
Markets & expansion
A structured assessment of markets’ commercial attractiveness and fit – resulting in a prioritised list of markets, the reasoning behind it and next steps.
Used in: Commercial Analysis, Market Entry & Expansion
Strategy & prioritisation
A structured assessment of commercial performance that identifies the few decisions and opportunities that matter most right now.
Used in: Decision Intelligence Advisory, Commercial Analysis, Commercial Strategy
Assortment & portfolio
Prioritising products and SKUs by potential and economics, so the assortment in each market and channel supports growth and margin.
Used in: Portfolio & Assortment Strategy, Commercial Analysis
Pricing & profitability
A model of unit economics and profitability across market, channel and SKU – showing what drives profit and what happens under different scenarios.
Retail media & performance
A method for steering paid media on retail platforms by incrementality, profit and growth – not by attributed sales alone.
Used in: Performance Growth Strategy, Retail Media Management
Content & conversion
A method for prioritising content and conversion improvements by where they will move visibility and sales the most.
Used in: Performance Growth Strategy, Content & Conversion Optimization
Operations & supply chain
A method for forecasting demand and setting buffers and reorder logic – so inventory decisions are based on expected demand and lead times.
Used in: Forecasting & Inventory
Strategy & prioritisation
Our shared framework for turning data and market signals into prioritised commercial decisions – and for following up on them.
Used in: Decision Intelligence Advisory, Commercial Strategy, AI & Automation, Capability Building
Technology, AI & automation
Identifies the processes and decisions best suited to automation and AI, and ranks them by value and feasibility.
Used in: AI & Automation
Tell us briefly where you are today and what you need to decide. We will get back to you to arrange a first conversation.