Content & Conversion Optimization

Optimising findability, product content and conversion – prioritised by where better content will actually move sales.

Outcome Higher visibility and conversion

The decision

Product pages do much of the selling on marketplaces, and small weaknesses – missing keywords, unclear images, thin brand content, poor reviews – cost visibility and conversion every day. Across many products and languages the task quickly becomes unmanageable.

We prioritise the content work by commercial impact: which products and markets have the largest gap between traffic and conversion, or between potential and visibility. Then we improve the pages and brand content in that order and measure what changed.

Who it is for

Brands with many products or markets on Amazon and other marketplaces, where content quality varies and there is no clear view of which improvements matter most.

At a glance

How we deliver

ProjectA defined scope, timeline and deliverable.
Managed serviceWe run the work for you against agreed targets.

Typical KPIs

Conversion rate
CTR
Organic visibility

Typically relevant for

E-commerce Director
Marketplace Manager
Marketing Director

Decisions this helps you make

Improve product contentContent & conversion
Improve visibilityContent & conversion
Improve conversionDemand & growth

What the work covers

Content audit across products, markets and languages
Prioritisation by traffic, conversion and revenue potential
Titles, bullet points, descriptions and search terms
Images, A+ content and brand store structure
Measurement of visibility and conversion before and after

What we clarify in a first conversation

How many products and markets does the content need to cover?
Where do you see traffic without conversion?
Who produces content today, and in which languages?
Which brand guidelines and assets are available?

Methods we use

Content & conversion

Content & Conversion Framework

A method for prioritising content and conversion improvements by where they will move visibility and sales the most.

Explore related themes

ThemeAmazon and marketplacesAmazon is a major channel. The decisions about it belong in the commercial strategy.ThemeInternational GrowthInternational growth is a sequence of decisions: which markets, which model and in what order.

Is this the decision in front of you?

Tell us where you are today. In a first conversation we clarify the decision, the data available and what a sensible scope would look like.

Talk to a specialist See our method