ServiceDecision Intelligence
Decision Intelligence Advisory
Advice that improves the quality, speed and consistency of your commercial decisions – by connecting data, methods and experience to the choices management actually has to…
Method · Strategy & prioritisation
Decision Intelligence Framework
Our shared framework for turning data and market signals into prioritised commercial decisions – and for following up on them.
What it is
The Decision Intelligence Framework is the core of how Substant Advisory works. It treats a commercial decision as something that can be designed: a clear question, the evidence that should inform it, the options, the trade-offs and the person who decides.
Most of our other methods plug into this framework. Market assessments, profitability models and forecasts are inputs; the framework makes sure they end up in a decision, and that the decision is reviewed when results come in.
When to use it: Use it when the same commercial discussions keep coming back, when priorities are set by habit rather than evidence, or when management wants a consistent way of deciding across markets and channels.
What goes in
- Data from sales, marketing and finance
- Business objectives and constraints
- The decision context and who owns it
What you get
- A documented decision basis
- Clear priorities
- Governance and a review cadence
How it works
- Frame the decisionDefine the question, the owner, the deadline and what a good outcome looks like.
- Assemble the evidenceSelect the data, models and experience that actually inform the choice – and state what is unknown.
- Compare optionsEvaluate realistic alternatives on value, risk, effort and fit with strategy.
- Decide and follow upRecord the decision and its assumptions, and review it against agreed KPIs.
Decisions this helps you make
- Prioritise growth initiativesStrategy & prioritisation
- Define KPIsData & measurement
Typical KPIs
- Decision speed
- Decision quality
Where this method is used
ServiceCommercial strategy
Commercial Strategy
Strategy and prioritisation of commercial initiatives: where to grow, through which channels and business model, and in what order.
ServiceAI & automation
AI & Automation
Design and implementation of AI and automation in commercial workflows – starting with the processes and decisions where it saves the most time or improves quality.
ServiceOperating model
Capability Building
Training, workshops and implementation of new ways of working – so your own organisation can make and carry out data-driven commercial decisions.
Knowledge and analysis
KnowledgeDecision Intelligence
Decision intelligence: why commercial teams need a way to decide, not just more data
Dashboards show what happened. Decision intelligence is about what to do next – a structured way of connecting questions, evidence, options and follow-up.
Want to apply this to your business?
We can run a first assessment on your own data and show what the method would change in your decisions.