Market Opportunity Assessment
A structured assessment of markets’ commercial attractiveness and fit – resulting in a prioritised list of markets, the reasoning behind it and next steps.
Theme
International Growth
International growth is a sequence of decisions: which markets, which model and in what order.
In short
Expanding into new countries is one of the largest commercial bets a brand makes. The decisions are connected: which markets are attractive and a good fit, whether to enter through marketplaces, distributors or retail, and in which sequence to build presence. This theme collects the methods, services and knowledge we use to support those decisions – from market screening and economics per market to launch planning.
Decisions to make
- Prioritise marketsMarket Opportunity Assessment · Commercial Analysis · Market Entry & Expansion
- Enter a new marketMarket Opportunity Assessment · Market Entry & Expansion
- Choose the expansion sequenceMarket Entry & Expansion
How we approach it
How we can help
ServiceMarket entry
Market Entry & Expansion
Analysis and execution plan for new markets and channels – which markets to enter, in what order and with which model, so expansion happens faster and…
ServiceData & analytics
Commercial Analysis
Data-driven analysis of markets, performance, portfolio and economics – so the next decision rests on a clear picture rather than competing spreadsheets.
Ready to assess your own position?
We start with the decision you need to make and the data you already have – and tell you honestly if the opportunity is not there.