Retail Media Optimization Framework
A method for steering paid media on retail platforms by incrementality, profit and growth – not by attributed sales alone.
Theme
Amazon and marketplaces
Amazon is a major channel. The decisions about it belong in the commercial strategy.
In short
Amazon and other marketplaces are an important route to customers across Europe and beyond, and they raise distinct decisions: Seller, Vendor or hybrid; how much to invest in retail media; which products and content to prioritise in each market. This theme brings together our marketplace services, methods and knowledge – always connected to the wider commercial questions of margin, channel mix and growth.
Decisions to make
- Choose the sales model
- Optimise media investmentRetail Media Optimization Framework · Performance Growth Strategy · Retail Media Management
- Improve product contentContent & Conversion Framework · Content & Conversion Optimization
- Choose the channel mix
How we approach it
Content & Conversion Framework
A method for prioritising content and conversion improvements by where they will move visibility and sales the most.
How we can help
ServiceRetail media
Retail Media Management
Ongoing management and optimisation of retail media on Amazon and other retail platforms – steered by incrementality and profit, not only by sales.
ServiceContent performance
Content & Conversion Optimization
Optimising findability, product content and conversion – prioritised by where better content will actually move sales.
ServiceBrand growth
Performance Growth Strategy
A strategy for demand generation and performance that scales growth profitably – connecting visibility, conversion and media investment into one plan.
Ready to assess your own position?
We start with the decision you need to make and the data you already have – and tell you honestly if the opportunity is not there.