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Strategic advisory

Decisions on where and how to compete on Amazon and other marketplaces – grounded in data and in your commercial reality.

What we help with

  • Assessment of market and category potential across marketplaces and countries
  • Choice of selling model: Seller Central, Vendor Central or a combination
  • Assortment, pricing and channel strategy, including the impact on existing retail partners
  • Marketplace economics: fees, logistics costs, advertising investment and contribution margin
  • Go-to-market and expansion roadmap

Questions we typically address

  • Should we sell on Amazon at all – and if so, where first?
  • Which products should we offer, and at which price points?
  • How do we protect our brand and pricing across channels?
  • What investment is required, and what should we measure?

What you receive

  • A documented assessment of your current position
  • A prioritised strategy with clear choices and trade-offs
  • A roadmap with milestones, responsibilities and KPIs
  • Decision material for management or the board

From strategy to plan

The strategy becomes the basis for tactical planning, which we can take on as the next step.

Let’s talk about the decision in front of you

Tell us briefly where you are today and what you need to decide. We will get back to you to arrange a first conversation.