Strategy & prioritisation
Commercial Diagnostic
A structured assessment of commercial performance that identifies the few decisions and opportunities that matter most right now.
Service · Strategy & prioritisation
Commercial Strategy
Strategy and prioritisation of commercial initiatives: where to grow, through which channels and business model, and in what order.
The decision
Growth options rarely come one at a time. New markets, new channels, a Vendor or Seller model on Amazon, distributors or direct sales, a broader range or a sharper one – each looks attractive on its own, but resources only stretch so far.
Commercial Strategy turns that list into a small number of priorities with a clear rationale, a realistic sequence and the economics to support it. The aim is a strategy your organisation can execute, not a document that describes every possibility.
Who it is for
Owners, CEOs and commercial directors who face several competing growth options – typically across markets and channels – and need a clear, shared answer to where the next euro and the next hour of management attention should go.
At a glance
How we deliver
- ProjectA defined scope, timeline and deliverable.
- AdvisoryA sounding board for management on specific decisions and priorities.
Typical KPIs
- Revenue growth
- Contribution margin
- Market share
Typically relevant for
- CEO
- CCO / Commercial Director
- Founder / Owner
- Sales Director
Decisions this helps you make
- Prioritise growth initiativesStrategy & prioritisation
- Allocate budgetStrategy & prioritisation
- Choose the channel mixCommercial model
- Choose the sales modelCommercial model
What the work covers
- Assessment of the current commercial position and its constraints
- Growth options compared on potential, economics, risk and effort
- Choice of channel mix and commercial model, including marketplace models
- Prioritised roadmap with sequence, owners and milestones
- Budget allocation between markets, channels and activities
What we clarify in a first conversation
- Which growth options are on the table today?
- What constraints are fixed – capital, capacity, existing partners?
- Which channels and markets carry the business now, and which are experiments?
- How will you know in 12 months whether the strategy is working?
Methods we use
Strategy & prioritisation
Decision Intelligence Framework
Our shared framework for turning data and market signals into prioritised commercial decisions – and for following up on them.
Knowledge and analysis
GuideMarketplace strategy
Seller, Vendor or hybrid: choosing an Amazon selling model
The choice between selling to Amazon and selling on Amazon shapes pricing control, margin, workload and risk. A guide to the trade-offs and the questions to…
KnowledgeDecision Intelligence
Decision intelligence: why commercial teams need a way to decide, not just more data
Dashboards show what happened. Decision intelligence is about what to do next – a structured way of connecting questions, evidence, options and follow-up.
Explore related themes
Executive topicDecision IntelligenceBetter commercial decisions start with a clear question, the right evidence and a way to follow up.DecisionProfitability & GrowthGrowth only helps if it pays. Start with the true contribution of each product, channel and market.ThemeInternational GrowthInternational growth is a sequence of decisions: which markets, which model and in what order.
Is this the decision in front of you?
Tell us where you are today. In a first conversation we clarify the decision, the data available and what a sensible scope would look like.