Profitability Model
A model of unit economics and profitability across market, channel and SKU – showing what drives profit and what happens under different scenarios.
Decision
Profitability & Growth
Growth only helps if it pays. Start with the true contribution of each product, channel and market.
In short
When revenue grows faster than profit, the cause is usually hidden in the detail: fees, fulfilment, returns, advertising and prices that differ by product, market and channel. This theme is built around one decision – how to improve margin while continuing to grow – and brings together the profitability model, the advertising framework and the knowledge needed to act on it.
Decisions to make
- Improve marginProfitability Model · Profitability Optimization
- Assess unit economicsProfitability Model · Commercial Analysis · Profitability Optimization
- Set pricesProfitability Optimization
How we approach it
Retail Media Optimization Framework
A method for steering paid media on retail platforms by incrementality, profit and growth – not by attributed sales alone.
How we can help
ServiceProfitability
Profitability Optimization
Improving unit economics and contribution margin – by making every cost between the factory gate and the customer visible, and deciding which levers to pull.
ServicePortfolio strategy
Portfolio & Assortment Strategy
Prioritisation of assortment and portfolio: which products to push, which to keep and which to retire – per market and channel.
ServiceRetail media
Retail Media Management
Ongoing management and optimisation of retail media on Amazon and other retail platforms – steered by incrementality and profit, not only by sales.
Ready to assess your own position?
We start with the decision you need to make and the data you already have – and tell you honestly if the opportunity is not there.