ServiceDecision Intelligence
Decision Intelligence Advisory
Advice that improves the quality, speed and consistency of your commercial decisions – by connecting data, methods and experience to the choices management actually has to…
Method · Strategy & prioritisation
Commercial Diagnostic
A structured assessment of commercial performance that identifies the few decisions and opportunities that matter most right now.
What it is
The Commercial Diagnostic is a compact, structured review of the whole commercial picture: performance, economics, markets, channels and organisation. It is designed to answer one question: where should management focus next?
Rather than listing every issue, the diagnostic ranks problems and opportunities by their commercial impact and the effort needed to address them.
When to use it: Use it at the start of a collaboration, before a strategy process, or when results are disappointing and it is unclear why.
What goes in
- Performance data
- Financial figures
- Market and competitor view
- Organisation and ways of working
What you get
- A prioritised picture of problems and opportunities
- Recommended next decisions
How it works
- CollectGather performance, financial and market data and interview key people.
- AnalyseBreak results down by market, channel and product to find where value is created and lost.
- PrioritiseRank problems and opportunities by impact and effort.
- RecommendPresent a short list of decisions and next steps.
Decisions this helps you make
- Prioritise growth initiativesStrategy & prioritisation
- Allocate budgetStrategy & prioritisation
Typical KPIs
- Revenue
- Revenue growth
- Contribution margin
Where this method is used
ServiceData & analytics
Commercial Analysis
Data-driven analysis of markets, performance, portfolio and economics – so the next decision rests on a clear picture rather than competing spreadsheets.
ServiceCommercial strategy
Commercial Strategy
Strategy and prioritisation of commercial initiatives: where to grow, through which channels and business model, and in what order.
Knowledge and analysis
KnowledgeDecision Intelligence
Decision intelligence: why commercial teams need a way to decide, not just more data
Dashboards show what happened. Decision intelligence is about what to do next – a structured way of connecting questions, evidence, options and follow-up.
Want to apply this to your business?
We can run a first assessment on your own data and show what the method would change in your decisions.