ServicePortfolio strategy
Portfolio & Assortment Strategy
Prioritisation of assortment and portfolio: which products to push, which to keep and which to retire – per market and channel.
Method · Assortment & portfolio
Portfolio Prioritization
Prioritising products and SKUs by potential and economics, so the assortment in each market and channel supports growth and margin.
What it is
Portfolio Prioritization gives each product a clear role based on its demand, contribution, competitive position and strategic importance. The result is a portfolio where effort, inventory and advertising follow the products that deserve them.
The method works at SKU level but produces decisions at assortment level: what to push, what to maintain, what to launch and what to retire in each market and channel.
When to use it: Use it when the range has grown faster than the results, before launching on a new marketplace, or when inventory and advertising budgets need to be reallocated.
What goes in
- SKU-level sales and margin
- Demand and trend data
- Competitive status
What you get
- A prioritised portfolio
- Assortment per market and channel
- Rules for future decisions
How it works
- Build the product viewCombine sales, margin, demand and competitive data per SKU.
- SegmentGroup products by role: growth, profit, traffic, niche or phase-out.
- Decide per channelChoose the active assortment for each market and channel.
- Set rulesAgree criteria for launching, maintaining and retiring products.
Decisions this helps you make
- Select the assortmentAssortment & portfolio
- Prioritise SKUsAssortment & portfolio
- Rationalise the portfolioAssortment & portfolio
Typical KPIs
- Revenue
- Contribution margin
- Sell-through
Where this method is used
ServiceData & analytics
Commercial Analysis
Data-driven analysis of markets, performance, portfolio and economics – so the next decision rests on a clear picture rather than competing spreadsheets.
Want to apply this to your business?
We can run a first assessment on your own data and show what the method would change in your decisions.