Retail media & performance
Retail Media Optimization Framework
A method for steering paid media on retail platforms by incrementality, profit and growth – not by attributed sales alone.
Service · Demand & growth
Performance Growth Strategy
A strategy for demand generation and performance that scales growth profitably – connecting visibility, conversion and media investment into one plan.
The decision
When growth slows, the usual response is more advertising. Sometimes that is right; often the constraint is elsewhere – weak product pages, poor availability, the wrong products in focus or a price position that does not convert.
Performance Growth Strategy looks at the whole chain from being found to being bought and decides where the next investment has the highest return. The result is a growth plan with clear roles for content, media and assortment, and targets that include margin.
Who it is for
E-commerce and marketing leaders responsible for growth on Amazon, other marketplaces or their own webshop, who want a plan that balances growth ambitions with profitability.
At a glance
How we deliver
- ProjectA defined scope, timeline and deliverable.
- RetainerOngoing access to senior advice as decisions come up.
Typical KPIs
- Revenue growth
- Conversion rate
- TACoS
Typically relevant for
- E-commerce Director
- Marketing Director
- CCO / Commercial Director
Decisions this helps you make
- Scale demandDemand & growth
- Improve conversionDemand & growth
- Optimise media investmentRetail media & performance
What the work covers
- Diagnosis of the growth funnel: visibility, traffic, conversion and repeat purchases
- Choice of growth levers and their sequence
- Role of retail media versus organic visibility and content
- Targets and guardrails for growth and advertising cost
- Plan for testing, measurement and follow-up
What we clarify in a first conversation
- Where does growth stall today – visibility, conversion or availability?
- How is the advertising budget set, and against which targets?
- Which products should lead growth?
- How much margin are you willing to invest to accelerate?
Methods we use
Content & conversion
Content & Conversion Framework
A method for prioritising content and conversion improvements by where they will move visibility and sales the most.
Explore related themes
ThemeAmazon and marketplacesAmazon is a major channel. The decisions about it belong in the commercial strategy.ThemeInternational GrowthInternational growth is a sequence of decisions: which markets, which model and in what order.DecisionProfitability & GrowthGrowth only helps if it pays. Start with the true contribution of each product, channel and market.
Is this the decision in front of you?
Tell us where you are today. In a first conversation we clarify the decision, the data available and what a sensible scope would look like.