Markets & expansion
Market Opportunity Assessment
A structured assessment of markets’ commercial attractiveness and fit – resulting in a prioritised list of markets, the reasoning behind it and next steps.
Service · Data & measurement
Commercial Analysis
Data-driven analysis of markets, performance, portfolio and economics – so the next decision rests on a clear picture rather than competing spreadsheets.
The decision
Before a market is opened, a range is cut or a budget is moved, someone has to establish the facts: where revenue and margin really come from, which markets and products have potential, and what the economics look like per channel.
That analysis often ends up split across teams and tools. We bring the relevant data together, test the assumptions behind it and present the result in a form that supports a specific decision – with the uncertainties stated, not hidden.
Who it is for
Commercial, finance and e-commerce teams that need an independent, structured analysis before a significant decision – or a recurring view of performance that management can trust.
At a glance
How we deliver
- ProjectA defined scope, timeline and deliverable.
- Recurring analysisThe same analysis updated monthly or quarterly.
Typical KPIs
- Revenue
- Contribution margin
- Market share
Typically relevant for
- CCO / Commercial Director
- CFO
- E-commerce Director
- Data / BI Lead
Decisions this helps you make
- Prioritise marketsMarkets & expansion
- Prioritise SKUsAssortment & portfolio
- Assess unit economicsPricing & profitability
What the work covers
- Market and category analysis: size, growth, competition and fit
- Performance analysis by market, channel, product and customer group
- Portfolio analysis: which products carry revenue and contribution
- Unit economics per product, channel and market
- A concise decision memo with findings, options and open questions
What we clarify in a first conversation
- Which decision should the analysis inform – and by when?
- What data exists today, and how reliable is it?
- Which assumptions are most disputed internally?
- Is this a one-off question or something you need to follow over time?
Methods we use
Strategy & prioritisation
Commercial Diagnostic
A structured assessment of commercial performance that identifies the few decisions and opportunities that matter most right now.
Pricing & profitability
Profitability Model
A model of unit economics and profitability across market, channel and SKU – showing what drives profit and what happens under different scenarios.
Knowledge and analysis
GuideMarket opportunity
How to prioritise international markets: a practical guide
Five steps for deciding which markets to enter first – combining attractiveness, fit and economics, and turning the ranking into a sequence you can execute.
Explore related themes
Executive topicDecision IntelligenceBetter commercial decisions start with a clear question, the right evidence and a way to follow up.ThemeInternational GrowthInternational growth is a sequence of decisions: which markets, which model and in what order.DecisionProfitability & GrowthGrowth only helps if it pays. Start with the true contribution of each product, channel and market.
Is this the decision in front of you?
Tell us where you are today. In a first conversation we clarify the decision, the data available and what a sensible scope would look like.