Assortment & portfolio
Portfolio Prioritization
Prioritising products and SKUs by potential and economics, so the assortment in each market and channel supports growth and margin.
Service · Assortment & portfolio
Portfolio & Assortment Strategy
Prioritisation of assortment and portfolio: which products to push, which to keep and which to retire – per market and channel.
The decision
In most portfolios a small share of products carries most of the contribution, while a long tail ties up inventory, content work and advertising budget. The difficult part is deciding what to do about it without losing revenue that matters.
We analyse each product’s role – growth driver, profit driver, traffic builder or candidate for retirement – and translate it into assortment decisions per market and channel, from which SKUs to launch on a new marketplace to which to delist.
Who it is for
Category, commercial and e-commerce managers with broad ranges across several markets or channels, and management teams that want the portfolio to support profitability rather than complexity.
At a glance
How we deliver
- ProjectA defined scope, timeline and deliverable.
- Recurring analysisThe same analysis updated monthly or quarterly.
Typical KPIs
- Revenue
- Contribution margin
- Sell-through
Typically relevant for
- Category Manager
- CCO / Commercial Director
- E-commerce Director
Decisions this helps you make
- Select the assortmentAssortment & portfolio
- Prioritise SKUsAssortment & portfolio
- Rationalise the portfolioAssortment & portfolio
What the work covers
- SKU segmentation on revenue, contribution, demand and competitive position
- Assortment choice per market and channel
- Launch priorities for new products and categories
- Rationalisation of low-contribution products
- Rules for keeping the portfolio in shape over time
What we clarify in a first conversation
- How many active SKUs do you have, and in how many markets and channels?
- Do you know the contribution per product after channel costs?
- Which products are strategically important regardless of their numbers?
- What stops you from cutting products today?
Methods we use
Explore related themes
DecisionProfitability & GrowthGrowth only helps if it pays. Start with the true contribution of each product, channel and market.ThemeAmazon and marketplacesAmazon is a major channel. The decisions about it belong in the commercial strategy.Executive topicDecision IntelligenceBetter commercial decisions start with a clear question, the right evidence and a way to follow up.
Is this the decision in front of you?
Tell us where you are today. In a first conversation we clarify the decision, the data available and what a sensible scope would look like.